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Please, think about the UI
Posted: 18th Aug 2009
After recently trying to book some flights on a very major airline I was very put off by the poor User Interface design and got very frustrated. Poor navigation, forms that were clumsy and awkward, error messages that had no Back button and therefore resulted in me having to use the Back button on the browser and then losing data - not to mention having my session expire!
User Interface design is very important, far more important than whether your logo looks cool or not. The user journey needs to be smooth, clearly informed with obvious buttons, nice forms that have descriptions by the form elements, and tested thoroughly! C'mon major companies that should have budgets for these kind of things!
As Seth Godin puts it:
Don't get stressed about your logo...
Get very stressed about user interface and product design
Haloweb is a web design company in Cheltenham.
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