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Dare to be different!
Posted: 6th May 2009
We recently released the logo for our flagship product Halogy and received mixed responses. Many said it was very cool and exciting, others didn't like it that much because it was too different and unconventional.
We love to be different and unconventional! A recent quote from a brand designer I know when quized about whether one should use the same typeface as the logo in the rest of the brand:
No. i would never do a typeface that matched the logo that's a recipe for mediocrity.
Having signage, stationary and websites in the same font as your logo is just brand-dilution.
We like to think that with Halogy we have broken the trend to follow mainstream thinking which can lead to mediocrity. We are very proud of our work and what's wrong with being a bit different. One thing is for sure and that is that it's sparking a lot of conversation :-).
Halogy Brand Released!
Posted: 1st May 2009
We are excited to announce the launch of the Halogy Brand!
You can go to halogy.com and sign up if you are interested in our new CMS which is due to be released shortly.
For more on the branding see the Halogy Brand Guidelines.
Halogy Branding Teaser
Posted: 15th Apr 2009
Well, we have been getting along nicely with the Halogy Branding. The brand guidelines and the logo are complete, and we're now working on the web design. We have so much we could tell you about the plans for Halogy (the new exciting easy-to-use CMS), but for now we have to keep our mouths shut sorry.
The brand and a full explanation of what to expect from Halogy will be released shortly. It's going to be amazing.
The Halogy Screencasts - Permissions
Posted: 12th Mar 2009
Earlier we shared about our new permissions system. We have made a quick screencast showing you this new feature and how easy it is to grant different permissions to your users.
The Halogy Screencasts - Templates (advanced)
Posted: 12th Mar 2009
In this second Halogy screencast we go in to much more detail showing you how to use the template system of Halogy. In under 10 minutes we take a static HTML build and create a dynamic website out of it. WARNING: This video carries a 'techy' warning!
New Permissions System on Halogy
Posted: 11th Mar 2009
We have finished building some amazing new features to Halogy. We are so excited about them and we are itching to create new screencasts to show the features in action. Halogy has grown ten fold over the last couple of months and not only that but the branding is coming along nicely (more to come on that later).
The features include a new permissions system, an events system and enhancements to the templating part of the CMS.
The Halogy Screencasts - CMS (basic)
Posted: 2nd Mar 2009
The first in a series of screencasts showing how Halogy works. This screencast shows how easy it is to make a page on your website, edit it and then add it to the navigation.
Branding - what's it all about?
Posted: 1st Mar 2009
We have begun work on branding the Halogy product (this is the service that provides everything you need for a website). But what is branding all about?
You have read all about how the Halogy product works I'm sure, but branding it in order to sell it is a whole new world. We want it to look great, but we want the unique selling points to shine through - the fact it is easy to use, the fact it pretty much covers everything most people would need from an off-the-shelf website solution, the fact that it is 100% British!.
Over the next few weeks we will keep you updated on the branding process and explain how this kind of thing works, and how it could work for your business.
Halogy - the "website in a box" solution
Posted: 1st Mar 2009
A lot of people have similar requirements for their websites. They need a nicely designed template, a CMS (Content Management System) so they can update their pages, a Shop and perhaps cool stuff like a blog or a group email deployment system.
Normally they would hire a web company in to build this site bespoke, tailored to their needs and the costs would be a fortune. But today us web developers rarely re-invent the wheel each time this scenario comes up. We can use systems that do all of the above and where all of the hard work has been done already. We have our own system and it's called Halogy.
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Haloweb is a web design company in Cheltenham.
Our blog features latest work, latest thoughts, screencasts and other musings on the world of web development. Enjoy!