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Dare to be different!
Posted: 6th May 2009
We recently released the logo for our flagship product Halogy and received mixed responses. Many said it was very cool and exciting, others didn't like it that much because it was too different and unconventional.
We love to be different and unconventional! A recent quote from a brand designer I know when quized about whether one should use the same typeface as the logo in the rest of the brand:
No. i would never do a typeface that matched the logo that's a recipe for mediocrity.
Having signage, stationary and websites in the same font as your logo is just brand-dilution.
We like to think that with Halogy we have broken the trend to follow mainstream thinking which can lead to mediocrity. We are very proud of our work and what's wrong with being a bit different. One thing is for sure and that is that it's sparking a lot of conversation :-).
Halogy Brand Released!
Posted: 1st May 2009
We are excited to announce the launch of the Halogy Brand!
You can go to halogy.com and sign up if you are interested in our new CMS which is due to be released shortly.
For more on the branding see the Halogy Brand Guidelines.
Haloweb is a web design company in Cheltenham.
Our blog features latest work, latest thoughts, screencasts and other musings on the world of web development. Enjoy!