We recently released the logo for our flagship product Halogy and received mixed responses. Many said it was very cool and exciting, others didn't like it that much because it was too different and unconventional.
We love to be different and unconventional! A recent quote from a brand designer I know when quized about whether one should use the same typeface as the logo in the rest of the brand:
No. i would never do a typeface that matched the logo that's a recipe for mediocrity.
Having signage, stationary and websites in the same font as your logo is just brand-dilution.
We like to think that with Halogy we have broken the trend to follow mainstream thinking which can lead to mediocrity. We are very proud of our work and what's wrong with being a bit different. One thing is for sure and that is that it's sparking a lot of conversation :-).